Hometown Heroes
JOEL JAMES WYATT
Make safety
your statement
TAC is asking bike riders to Be Bold, Be Seen and make safe cycling their statement this year.
More than 1 million people of all ages ride a bike each week in Victoria, for recreation, health and fitness or as a form of transport. Cyclists are some of the most vulnerable road users as they have little protection and suffer severe consequences in collisions with vehicles.
To increase awareness and safety of cyclists when out on the roads, we should:
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Be visible
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Be predictable
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Be aware of surroundings
Rider or driver, we all have a part to play in making our roads a safer place, so every cyclist comes home safely from every ride.
Be Bold. Be Seen
Using colorful and bold Out-of-Home ads in high traffic areas is an effective strategy to capture the attention of bicycle riders.
The vibrant visuals, featuring TAC's brand colors, bicycle models in bright attire, and the headline "BE BOLD. BE SEEN." create a visually compelling and memorable message.
Placing these ads in high traffic locations ensures repeated exposure, fostering a culture of safety-conscious cyclists and reinforcing TAC's commitment to bicycle safety. This approach not only engages the target audience but also strengthens TAC's positive public image.
A Passion for Pedalling
Harnessing the reach and engagement potential of social channels like Instagram and Facebook, our BE BOLD.
BE SEEN campaign will visually captivate bicycle riders.
We aim to empower and unite safety-conscious cyclists, fostering a community that actively promotes safety.
By leveraging user-generated content and sharing inspiring stories, we will amplify our message, making safety not just a personal choice but a shared movement on social media.
Catch Eyes. Catch rides
Vibrant, eye-catching bicycles placed in the heart of bustling city centres.
They're free to use, but before you ride, you've got to ensure go through a bicycle safety checklist.
It's a playful yet powerful way to raise awareness about bicycle safety. So join us in making safety your statement while riding and having fun in your city!
Be Bold. Be Seen & Win Big!
Get ready to ride safely and stylishly with our "BE BOLD. BE SEEN." Social Contest! You have a chance to win an incredible $2.5k bicycle pack. Here's how to participate:
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Follow us on Instagram and Facebook.
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Share a photo or video showcasing how you make safety your statement while cycling. Use our campaign slogan "BE BOLD. BE SEEN." as inspiration!
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Tag us in your post and use the hashtag #BeBoldBeSeen #TAC
The most creative and safety-conscious entry will win the $2.5k bicycle pack, including a brand-new bike, fashionable cycling attire, and top-notch safety accessories. Plus, your inspiring story will help us spread the message of safe cycling to the world. Join us in making safety a statement on the road! Good luck! 🚴♂️💪 #BeBoldBeSeen #TAC #CyclingSafety
