I'm Joel, a Freelance Art Director/Designer based in beautiful Melbourne, Victoria. 

From a young age, I found myself immersed in the world of art and design, constantly getting into trouble for doodling all over my books in class. Fast forward 25 years, and not much has changed. I'm still that mischievous artist, filling pages with my creative expressions.

However, the content in my books has evolved significantly. Now, my focus is on generating impactful ideas that cater to brands of all sizes. Every stroke of my pen aims to solve a problem and bring meaningful solutions to life.

Over the years, I've had some exciting accomplishments. In 2016, I proudly emerged as a joint winner of the MADC's Creative Raw competition and in 2018, I secured a spot in the Top 3 of AWARD School Victoria. More recently, The TAC Zero Jersey garnered numerous accolades, which you can explore in the awards section below.

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Collaborating with incredible individuals has been a true privilege, and I'm eager to continue this journey while striving for more recognition. If you're curious to explore the ideas currently brewing in my notebook and how they can benefit you, or if you simply want to join me in some mischievous adventures, feel free to reach out here...

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